Nikeis renowned for its innovation within the sneaker world – and now its teamed up with Matthew Williams to take things one step further. Combining the influence of the designers New York influence and aesthetic with technological breakthroughs, the Zoom 4 is a modern twist on early noughties runners. Styled in a neutral beige colourway, the uppers are crafted from a high-tenacity knit – which promises lightweight breathability – then fitted with a Zoom bag and mechanical cushion plates to drive home the futuristic look.